From manufacturer to warehouse to shelf to consumer - a powerful equation. Critical to the success of this formula is getting the product to the consumer. The old adage is true: unless the consumer can see your product she can't buy it. With routine store coverage shrinking as more and more stores are opening with greater product variety how do you (the manufacturer, retailer, broker, or distributor) know if the product is on the shelf, if it is in accordance with the planogram, what promotion or display is up in each store?

TracNologies provides independent, accurate, timely, and consistent tracking services of new and existing products in the retail grocery industry. The real-time reports, on specific product conditions at the store and shelf level, with information drawn from the majority of stores in a target territory, allow our clients to manage the introduction of new products and defend against competitors' shelf-space encroachment on existing items. This real-time information also allows our clients the freedom of knowing where and how their products are placed to take the greatest advantage of every promotional dollar spent.